Maintaining A Healthy Lifestyle In College Essay example -- Healthy Li

The Dining Hall at State University is bustling with kids in sweatshirts and pajama pants. The make-your-own Belgian waffle line is long and students are complaining about the lack of forks. Phrases like â€Å"I got wicked smashed last night,† and â€Å"I really need a cup of coffee† can be heard around the tables. It’s typical Sunday morning on campus. It’s hard to find something healthy, nutritious, and tasty at the university’s dining halls. Students normally just go to the â€Å"caf† and choose whatever looks good to them, and the health effects really start to add up. â€Å"That’s why I don’t have a meal plan,† said Jamie Cooper, a sophomore anthropology major. â€Å"Last year I gained 20 pounds. I was a vegetarian and I would load up on carbs and wouldn’t eat the vegetables because they wouldn’t look appetizing.† The dining halls at Northeastern are managed by a company called Chartwells and not by the university itself. The dining hall offers a large selection of food, but the overwhelming majority of the food is starch and carbohydrates and loaded with fat. Chartwells keeps the menu on a bi-weekly rotation of choices. Some dining selections are a constant option while other main dishes rotate. Students can always get burgers, hot dogs, grilled chicken, pizza, salad, and some sort of pasta in Stetson East. Stetson West, a dining hall only open on week days, offers brick oven pizza and stir-fry daily. In both dining halls an assortment of high in sugar cereals are always offered along with a selection of dessert, ice cream, soda, juice, milk, and coffee. After constantly eating in the dining halls many students become disgruntled with the monotony of the food selection. â€Å"When I first got here I though the caf was awesome but a... ...bulk when I can,† says Carter â€Å"when I [have access] to a car. I also try to cook things so I can eat more than once a day. Pasta is always good especially when you’re broke.† For unavoidable life-on-the-go there are a couple fast healthier food options. â€Å"The dining halls do have some pretty healthy choices,† he says. â€Å"The wraps and sandwiches are usually good, [the Churchill dining hall] has a grill and a great salad bar. The Wrap on Campus has a ton of healthier choices. Whole Foods is right around the corner and I haven’t found a better grocery store.† Ellen Glovsky, a health professor from the Bouve College of Health Sciences agrees that eating healthy on a hectic schedule and tight budget may be a challenge. â€Å"I know that students try to eat well but often are unsuccessful,† she says. â€Å"It is possible, however, with some creativity and advance planning.†

A Comparison of Ancient Egyptian and Mesopotamian Societies Essay

Although Egypt and Mesopotamia were both early agricultural societies built upon the water provided by the major rivers which sustained them, they exhibited important differences as a consequence of the different physical environments in which they developed. In this paper I will first focus on what I consider to be the major aspects of these differences in environment and then explore the consequences of these differences in their religious beliefs, political organization and commercial practices. A major difference in physical environment between these ancient societies was the seasonal river flows on which they depended for farming. The Nile which supported early Egyptian civilization was characterized by predictable and annual flooding in the early fall. These floods occurred after crops were harvested. This pattern was a consequence of the regular late summer monsoon rains which fell at its headwaters. The Nile also possessed a large spreading delta area that gave rise to natural irrigation canals that would flood the areas between them with fertile nutrients for the next planting year. The Tigris and Euphrates rivers which supported the Mesopotamian society would typically flood in the late spring just when crops would be ripening, often with disastrous results on harvests. This pattern was a result of these waters originating from winter snow melt in the Anatolian mountains (now in present day Turkey) where these rivers originated. These floods sometimes caused the rivers to change their course abruptly cutting off fields from water. Another primary physical difference contributing to cultural differences was the relative isolation in which ancient Egypt developed compared to Mesopotamia. According to our text book ‘Egypt’s natural isolation and material self-sufficiency fostered a unique culture that for long periods of time had relatively little to do with other civilizations’. In contrast, Mesopotamia was open to migration or invasion and was dependent on imported resources. Also many different ethnic peoples contributed to the growth of Mesopotamian society. The religious beliefs of Egypt and Mesopotamia were influenced by many factors. The rivers, every day objects, and the beliefs of the people. In Egypt in contrast to Mesopotamia the Pharaoh was considered to be a god in addition to being the supreme ruler. He was the main god of their religion. In Egypt people praised their gods for the annual flooding of the Nile. However in Mesopotamia the people were frightened of their gods because ‘the gods could alter the landscape’ arbitrarily. In return they gave their gods gifts in hopes of appeasing them. In both of the civilizations religion was polytheistic, i. e. , having many gods. The political organization of Egypt was based on the central authority of the Pharaoh. Since he was the embodied form of a god, he was the law. He chose where the capitol would be located, such a Thebes, Memphis, etc. Although smaller cities existed in ancient Egypt the majority of Egyptians appeared to live in small farming villages. In contrast, Mesopotamia was built around a number of independent city states surrounded by farming villages. Many of these cities competed with each other or even warred with each other to become a dominant center of power. No uniform basis for law or justice existed in this decentralized environment until Hammurabi succeeded in becoming the first king of Babylon and established the Babylonian Empire with control over all of Mesopotamia. He created a law code of which may copies were made. These inscribed tablets were sent to the different clans of Mesopotamia and became a basis for a uniform legal system, including classification of the people living under his dominion The commercial activities in Mesopotamia were quite extensive as a result of the requirement to develop trading relationships between the different city states and other regions to obtain needed resources. This resulted in the development of a merchant class in the urban centers unlike the situation in Egypt. Trade was based on bartering rather than money. Goods traded included wood, metals, and stone in exchange for wool, cloth, barley, and vegetable oil. These practices required the development of the skills needed for acquiring, transporting, and protecting valuable commodities. According to our textbook, independent merchants and merchant guilds had gained considerable influence in Mesopotamian society by the second 2000 BC.

All Quiet And The Western Front By Erich Maria Remarque

â€Å"We are forlorn like children, and experienced like old men, we are crude and sorrowful and superï ¬ cial, I believe we are lost† (Remarque 123). World War I is a tragic event that occurred in 1914 to 1918. Paul Baumer and the rest of the soldiers in the novel of â€Å"All Quiet in the Western Front† by Erich Maria Remarque are lost; they are broken from the fist World War, they don’t know anything aside from War, and they have lost their innocence during the years of maturation. When the young men heard about the War, they were excited, and full of life, they thought they were going on an adventure. The adventure began on July 28th, 1914 and Paul Baumer is five miles behind a French front. As the First World War begins, the soldiers believe it is honorable to join but as they spend more time in war and gain experience they realize war is a lot different from what they had in mind. The soldiers become more hopeless as the days and years pass. The life in the trenches was risky, and every day could be the soldiers last. â€Å"I am so alone and so without hope that I can confront them without fear† (Remarque 295). This quotation shows how Paul Baumer has lost all his hope, and desire. The soldiers no longer fight for their country, they do not desire to make it out alive, the First World War has made them so miserable, and so hopeless they have lost feelings for everything. Everyone except for Paul Baumer has died from his class. It is the beautiful season of autumn, and it starts byShow MoreRelatedAll Quiet On The Western Front By Erich Maria Remarque1714 Words   |  7 P agesAll Quiet on the Western Front written by Erich Maria Remarque is a narrative describing World War I from a German soldier s perspective. The story is narrated by Paul Baà ¼mer and predominantly revolves around the experiences of him and his comrades Kemmerich, Katczinsky, Kropp, Mà ¼ller, and Leer. The novel begins with Paul Baà ¼mer and his friends in a cheerful mood as extra rations are being allocated to them due to the missing soldiers. During this event, Baà ¼mer introduces and describes the variousRead MoreAll Quiet On The Western Front By Erich Maria Remarque1469 Words   |  6 Pagesjoy and happiness in life. Through the experiences that the soldiers encounter, their humanity is compromised. Thus, as war strips soldiers of their innocence, they start to become disconnected from themselves and others. In All Quiet on the Western Front, Erich Maria Remarque illustrates the negative effects war has on a soldier’s humanity, through his use of Paul’s books and the potato pancakes by revealing the soldiers loss of emotion that causes them to become detached from society. Through theseRead MoreAll Quiet On The Western Front, By Erich Maria Remarque732 Words   |  3 Pageshistory, war between man has been nearly inevitable. The impact of war has always been devastating on all aspects. However, loss in war is mostly seen within the loss of land, wealth and the numbers of lives lost. There are few accounts of the true losses felt from war, the loss felt by the survivors and the true cost of human life. In the excerpt from All Quiet on the Western Front, by Erich Maria Remarque, illustrates the impact on human life and question what the cost of human life was impacted. WhileRead MoreAll Quiet on the Western Front by Erich Maria Remarque800 Words   |  3 Pages All Quiet on the Western Front by Erich Maria Remarque was the war novel that changed what ‘war novel’ meant. No longer would war be a fantasy for the growing genera tion, but a real-life death trap. World War I came with many innovations to warfare: machine guns, poison gases, trench-style warfare. While these technologies were supposed to improve warfare, it made war longer with more casualties. In All Quiet on the Western Front war is not looked up to, it is looked down upon from the perspectiveRead MoreAll Quiet On The Western Front By Erich Maria Remarque2100 Words   |  9 Pagesthoughts, feelings and experiences. All Quiet on the Western Front written by Erich Maria Remarque, which takes World War I as background, is the great war novel which talks about the German soldiers extreme physical and mental stress during the war, and the hopeless of these soldiers about the â€Å"future† – the time the war would have ended. All Quiet on the Western Front is narrated by Paul Bà ¤umer, a twenty-years-old German soldier who fights in the French front in World War I. Paul and his classmatesRead MoreAll Quiet On The Western Front By Erich Maria Remarque1292 Words   |  6 PagesGermany flourished on the nationalism in the early 1900’s of its people. Ready to encounter an attack at any moment and any time. People forget the decision of war until they are in the flame of its fire. In the novel, All Quiet on the Western Front, Erich Maria Remarque explains his experience of the war in World War 1 through a character Paul Bumer. Bumer was a kind and sensitive man. Back in school he used to write poets. Pual’s Bumer teacher brainwashed him and other students who where his classmatesRead MoreAll Quiet On The Western Front, By Erich Maria Remarque1655 Words   |  7 Pagessupporting Gandhi’s belief is World War I, which was fought between the Central Powers and Allies and infamous for its d evastating repercussions and savage warfare that occurred from 1914 to 1918. In his historical fiction novel, All Quiet on the Western Front, Erich Maria Remarque describes the traumatic and deadly war conditions of WWI from the perspective of a German soldier named Paul Baumer, who provides readers with firsthand insight on war’s atrocious nature. Nonetheless, war’s violence did notRead MoreAll Quiet On The Western Front By Erich Maria Remarque1482 Words   |  6 PagesThe novel All Quiet on the Western Front by Erich Maria Remarque is a tale about a group of young gentlemen in Germany who decide to join the army, and fight in World War I for their country. The boys become interested in fighting for their country after their schoolmaster informs them about the importance of this war. With much excitement, the young men have high expectations of what they want the war to be like. Throughout the course of the novel, the attitudes and opinions of the boys change asRead MoreAll Is Quiet On The Western Front By Erich Maria Remarque1051 Words   |  5 PagesNathan Brown Quarter 2 Book Report American History My second quarter book was called â€Å"All is Quiet on the Western Front† by Erich Maria Remarque. This book as about a man named, Paul Baumer who is fighting for Germany in World War 1. He and a bunch of his friends from high school join an army voluntarily. They heard their teacher (Kantorek) in class giving patriotic speeches. After joining the army, Paul and his friends soon come to a conclusion that joining the army was not what they thought itRead MoreAll Quiet On The Western Front By Erich Maria Remarque1222 Words   |  5 PagesSelf-Learning Lessons There is no doubt that when war occurs, every single human being is affected by it even if it is just a little. In the novel, â€Å"All Quiet on the Western Front† written by Erich Maria Remarque, a group of teenage men, who also appear to by classmates, are in the German army of World War I because they have chosen to leave their adolescence at home and school for grown up work at the army. Throughout this fictional novel, they face many challenges that result in them not seeing

George Orwell s Animal Farm - 1593 Words

In George Orwell’s Animal Farm, he writes, â€Å" All animals are equal, but some animals are more equal than others.† Regardless of whether one is born of royalty or poverty, everyone is born human. There is no different from President Obama or Kim Jung Un. Their title and ethnicity may differ from each other, but at the end of the day, they are both still human. No superpower is bestowed upon birth, or at least it is not common knowledge, only a baby is born at birth. One day that baby will grow up and decide to either pursue their dreams or limit itself and its potential due to societal standards. Societal influence has engrossed the masses to the point that people are more susceptible to suppressing their own ideas and thoughts in order to†¦show more content†¦The Magna Carta affirmed the right to trial by jury, and allows the people to voice their opinions based on the facts they are given. Prior to a case, the jury generally does not know anything about t he case; thus causing an unbiased jury. Obviously there will be bias once the case is presented because humanity is adept to establishing its own thoughts and opinions, however, the decision of the case must be made based on the facts rather than the emotions albeit they sometimes coincide and help each other out. Trial by jury makes it possible for us to ponder the difference between justice and injustice, and whether or not the defendant is guilty or not. Consequently, I do not advocate the contention that a trial by jury is past its prime; we as humans deserve the right to be listened to even though others may have conflicting views because eyes can see clearly once they are given the correct lenses. Criminal defense attorney Kirk McAllister noted that the Magna Carta said â€Å"you would not be judged except by lawful judgement of your peers†(McAllister). According to the Magna Carta by taking away the jury, one could not be judged because there are no peers to exercise lawful judgement. If the jury were to be omitted from the justice system and peers could no longer give a lawful judgement, would the defendant be escaping the punishment they are being tried for? Colleen Walsh of Harvard Law School argues that the Magna Carta is â€Å"an affirmation that

The Three Different Types of Economies That Exist in the...

Every society should answer three economic questions, which are what to produce? , how to produce? , for whom to produce? The reason why a society should choose what to produce is because a product of one society’s choice is not necessarily the choice of the other choice. A society should decide how to produce goods, it is due to the fact that not all societies have the same resources, some societies may have a lot of people in them so, if they want to produce a good, they can use their human resources to accomplished their task, in the other hand societies with a low populations but a high amount of machines, can use their resources to finish their task. Some countries may be able to provide items that other countries can not, because†¦show more content†¦The second economic system is called directed or planned economy. In this system decisions are usually made by the government of that country. The third economic system is the one in the United States of America. It is called market economy. In the system, the three economic questions are answered by the people through buying and selling activities in the marketplace, a place where buyers and sellers exchange goods and services in some form of money. In the united states of America Since government has a bit involvement in the economy; it is actually called mixed economy There are five rights or features in the market economy. Which are private enterprise, right of the people to choose whether to own a business, what business to go into, and what to produce with only narrow government direction. The second one is private property. It means you can own, use, of arrange of things of value. You may set out of things you own by selling them, giving them away, or even by throwing them away. In our country, you can own any item and do what you want with it, as long as you do not disobey a law in doing so. The third one is profit, is the money left from sales after subtracting all the costs of op erating the business. The fourth one is competition, the contention among businesses to sell their goods and services to buyers. The fifth one is freedom of choice, the right given to us as buyers to buy what and where we want. Economies are mixed systems becauseShow MoreRelatedA Country Is Authoritarian Or Democratic Is Not A Choice1037 Words   |  5 Pagesthe degree of capitalism that is implemented in a country is the most effective factor in determining a countries regime type. Australia and North Korea are two countries, which have two completely different regime types and economies. Using these countries as examples, I will show how capitalism is the most important factor in the regime type of any country that exists in the world today. I will first give a brief introduction of each of the two countries mentioned. Then, I will describe what it meansRead MoreToyota Motors Company Case Analysis1429 Words   |  6 Pagesinternational business press usually recognises the three selected competitors, and they are always making the headlines of all the magazines, e-zines among other business press. Models of culture There are three types of culture that includes, specification, and columnisation and refraction model. The three models describes the relationship between the consensus and conflict in the advanced societies that mainly refers to the different relations that exist between the social and the cultural system(ChristophRead MoreThe Causation Of The Modern Slave Trade1646 Words   |  7 Pages There are endless reasons that human trafficking exists in modern times. These reasons are not black and white, and have a multitude of contributing factors, cause and effect, and influences. The causation of the modern slave trade is outlined in chapters three, four, and five of the text: Human Trafficking: Interdisciplinary Perspectives, written by Mary C. Burke. Chapter three, titled, â€Å"Sociological Perspective: Underlying Causes† relates sociology to the concept of human trafficking to betterRead MoreGlobalization And Its Impact On Society1369 Words   |  6 PagesGlobalization is a broad term used in multiple social studies classes. There are three types of globalization: cultural, economical and political. As both positive and negative views exist on globalization; using just the word globalization isn’t specific enough to understand these viewpoints. Knowing the different types of globalization will allow a person to form their own opinion whether or not each individual type of globalization has a positive or negative impact on society. Cultural globalizationRead MoreA Contemporary Analysis : Immigration And The Three Theoretical Paradigms1749 Words   |  7 PagesA Contemporary Analysis: Immigration and the Three Theoretical Paradigms Chris Ek Salisbury University Abstract The three theoretical paradigms of liberalism, mercantilism, and Marxism all create different analyses of certain contemporary issues. Leaders in society today use the paradigms to help create opinions over economics, immigration, and other key subjects that world leaders are constantly debating. Although, the knowledge of the basic foundations of each theory is extremely importantRead MoreUsing Different Types of Stemmer1392 Words   |  6 Pagesremove redundant features. Features Extraction Text is categorized by two types of features, external and internal. External features are not related to the content of the text, such as author name, publication date, author gender, and so on. Internal features reflect the text content and are mostly linguistic features, such as lexical items and grammatical categories[www]. In our work, words were treated as a feature on three levels: using a bag of words form, word stem, in which the suffix and prefixRead MoreCase Study : Developing And Running Business1373 Words   |  6 Pagesventures and start-up around UK. My responsibility also includes uncovering the importance of these venture’s influence in London as well as broadly in the economy of United Kingdom. TASK 1 (LOs 1 2) LO-01: Exploring and illustrating the range of venture categories that would be thought as entrepreneurial P1 (a): An examination of three different types of entrepreneurial ventures with explanations as to how they relate to the typology of entrepreneurship â€Å"Entrepreneur† as a term was used for the firstRead MoreThe Apple Inc. And Focuses On The Environmental Analysis Essay1488 Words   |  6 Pages1. Introduction This essay is introducing the Apple Inc. and focuses on the environmental analysis. Different environment can affect the company develop. In the recent year, the Apple Inc. publishes two new technologies which are the Apple Watch and Apple Pay. These are following the environmental to make this decision. The environment is divided by five parts which are technology, economic, social, regulation and ethics. According these five aspects to analysis the Apple Inc. Firstly, it introducesRead MoreIncome Inequality : Not All Live Equal Lives1198 Words   |  5 PagesIncome inequality is a major issue throughout society in the United States of America, due to a corrupt and inconsistent economy that is displayed for individuals to suffer through. Those who are rich or poor in the United States of America should not all live equal lives. Yes, rich people benefit the most from income inequality, however they do not participate towards a fair level of taxpaying commitment, in comparison to tho se individuals who live low or middle class lifestyles. Anger occurs frequentlyRead MoreTypes And Types Of Unemployment985 Words   |  4 PagesTypes of Unemployment As Americans we hear a copious amount about the term â€Å"unemployed.† Which, as defined by the Bureau of Labor Statistics, are â€Å"people who do not have a job, have actively looked for work in the past four weeks, and are currently available for work.† Unemployment can exists for many possible reasons. Such as, when offered a job, sometimes it becomes obvious to the potential employee that the job is not in their best interest. Also, changes in the business cycle can lead to unemployment

Marketing Segmentation Free Essays

S NO. | NAME OF PRODUCT| MARKET SEGMENTATION| 1. | Gillette Mach 3(New Gillette MACH3 Sensitive is an advanced razor designed for men who want a closer, comfortable shave with less irritation3 – even on the most sensitive areas of the face. We will write a custom essay sample on Marketing Segmentation or any similar topic only for you Order Now )| a) Demographic: 1) Gender: Male 2) Age: 16 and above 3) Income: 25,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class to Elite Class| 2. | Fair and Lovely(Fairness that changes your destiny. )| a) Demographic: 1) Gender: Female 2) Age: 15 and above 3) Income: 20,000 and aboveb) Geographic: Urban areasc) Social Class: Middle class| 3. Faber Castell Colors(Faber-Castell has a time honored commitment to tradition, quality, and innovation for all of its brands. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and above 4) Occupation consume: Studentsb) Geographic: Urban areasc) Social Class: Elite class| 4. | Honda CG 125(Honda Motorcycles is defined by Quality, Performance, Speed, Economy Petrol and Re-sale Value. All these have managed to successfully bag your trust on the New Honda CG125. | a) Demographic: 1) Gender: Male 2) Age: 18 and above 3) Income: 50,000 and above 4) Occupation: Work with frequent ridingb) Geographic: Urban a nd Rural areasc) Social Class: Middle (Urban) Elite (Rural)| 5. | Colgate Toothpaste(Strengthens teeth with active fluoride. Fights cavities and leaves your mouth with a fresh feeling. )| a) Demographic: 1) Gender: Unisex 2) Age: 3 years and above 3) Income: 25,000 and aboveb) Geographic: Urban and Ruralc) Social Class: Middle to Elite class| How to cite Marketing Segmentation, Essay examples Marketing segmentation Free Essays a. The process of dividing the total market in to several heterogeneous groups. b. We will write a custom essay sample on Marketing segmentation or any similar topic only for you Order Now The process of bringing several small, unreachable segments into a definable market segment. c. An attempt to reach all consumers with a single marketing mix. d. Practiced by both profit-oriented and not-for-profit organizations Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private sector. Small segments are often termed niche markets or specialty markets. However, all segments fall into either consumer or industrial markets. Although it has similar objectives and it overlaps with consumer markets in many ways, the process of Industrial market segmentation is quite different. The process of segmentation is distinct from targeting (choosing which segments to address) and positioning (designing an appropriate marketing mix for each segment). The overall intent is to identify groups of similar customers and potential customers; to prioritise the groups to address; to understand their behaviour; and to respond with appropriate marketing strategies that satisfy the different preferences of each chosen segment. Revenues are thus improved. Improved segmentation can lead to significantly improved marketing effectiveness. With the right segmentation, the right lists can be purchased, advertising results can be improved and customer satisfaction can be increased.    How to cite Marketing segmentation, Essay examples Marketing Segmentation Free Essays Marketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region, county, climate etc. We will write a custom essay sample on Marketing Segmentation or any similar topic only for you Order Now ), demographic (age, gender, family size, religion) psychographic (personality, life style, attitude etc. ) behavioral (benefit sought, brand loyalty, decision making until etc. According to Philip Kotler, â€Å"Market Segmentation is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. One of the brands that will be is Nike. In terms of marketing it’s really unique. Its products designed for men, women, and children of all ages. Nike does not sell only athletic shoes, but huge number of sporting goods. It cooperates with independent distributors, has contracts with 110 countries all over the world, also with Internet companies and hi-tech such as Apple computers. According to demographic segmentation, Nike’s target market shoes are persons between 18 and 35 years old. Generally Nike produces products for all markets, which grew up enough to be profitable. With development of children and women sports, new products were eventually developed. Nike gives out one new shoes style almost everyday. But there is an issue – company faces to decreasing brand-loyalty. Most people start preferring to buy cheaper shoe and clothing brands. For these reasons its marketing campaign are now making emphasis on the point that a shoe of a higher quality with a good brand name worth money spent still a cheaper shoe are poorer quality and will be wore out more quickly. Another world’s largest major sport clothing producer is Adidas Group, which has legacy of producing some of the highest quality original sport equipment. Just like Nike, Adidas manufactures sport goods for both professional and general public. Products promotes to both males and females of age around0 15-25 years old. Nike and Adidas are world leaders in sports apparel market, thus are major rivals in this field. However, their strategies are alike. Adidas is also cooperates with retailers all over the world, so that their outlets can be presented in world’s largest cities. Now, one of Adidas target markets are Asia and Latin America, where the company is trying to establish itself as a leader. In that promotional campaign Adidas addressing to people of different ages with particular interests in sport, active healthy life, persons who are brand loyal and prefer expensiveness and a high quality to short-living products. Another one, even the most interesting company is well-known Apple. Apple segments its market by geography, with operating segments of the America, Europe, Japan, Asia-Pacific and retailers. The Americas segment is comprised of both North and South America. Europe includes all European countries as well as Middle East and Africa. The Asia-Pacific segment includes Australia and Asian countries (not Japan), and lastly, the retail segment with stores in 12 countries, including the USA. The basis of their success is found in Apple’s segmentation strategies – they have segmented their products by creating for each use case and sold them at the right price for only the most profitable market segments. Also, they identified segments that are willing to pay more the specifics, which Apple provides: the user experience, the quality of their product. By the way, what is very important, they ignore prospect that are not willing to their price. Once Steve Jobs was asked about bring out netbook for $300, he replied â€Å"Never. I just do not know how to make a quality product at that price†. Apple makes quality products for customers who are willing to pay more. The Apple’s and even world’s most popular product is an iPhone which is considered not only as a phone, smart-tool, but either as a fashion accessory. The handheld device was introduced to the American consumer on January, 2007 and made available on June 29 the same year through ATT cellular provider. Initially it was only available on signing 1 or 2 year contract. The same approach is decided to make everywhere where Apple has decided to make the iPhone available. Apple has taken marketing challenge strategy attacking the market leaders Blackberry, Palm and Nokia. It has launched an attack right after the announcement of the iPhone in Steve Jobs’ keynote speech in 2007’s MacWorld. On the other hand, Apple has always a customer-centered orientation spotting the growing market for smartphones. It’s segmentation market: 1)Geographic. Officially, Apple iPhone is sold only in most profitable markets, which generates the highest value of revenue. They are: United States, most part of Western Europe, Asia-Pacific. Here, in Kazakhstan approximately every third smartphone is an iPhone, still officially we will not see it soon due to low population level. )Demographic. For example, factory unlocked (free-sim) iPhone costs a person from approximately $600 what is quite expensive, however, Apple gives a chance to own modern smartphone even for â€Å"low income customers† selling them with contract, which implies that you pay around $100 for the phone itself, and pay a fixed price for calls around $30 on a monthly basis for two years. With the appearance of new iPhone, the old one is still in the Apple store, furthermore, they are available for free with contract option. As a business strategy, market segmentation is one of the most powerful weapon. Segmentation is not only for huge corporations like Apple, Nike or Adidas. It’s still important for all â€Å"size† and types of business. When companies look carefully at their byers’ use cases, record the outcomes they wish to achieve and define the segments that represent the best business opportunities, then they orient their products and services to serve these market segments better than anyone else. They can then optimize their prices to capture the maximum of these buyers’ willingness to pay, to serve them better than anyone else in their market. How to cite Marketing Segmentation, Essay examples

Luhrmann and Zefferelli comparison as directors Essay Example For Students

Luhrmann and Zefferelli: comparison as directors Essay Both Luhrmann and Zefferelli got their point across to the viewer very well using mise en scene as Zefferelli was nominated as best-director for an Oscar and Luhrmann nominated for an Oscar too. Zefferelli has directed many films in his career, including Hamlet, The Champ and La Boheme, which were all very successful. Luhrmann has directed other films such as Moulin Rouge and Strictly Ballroom, both very successful. Baz Luhrmann and Franco Zefferelli both wrote for the younger audience of their day, although today many think that Zefferellis work is old and boring. Both directors were very successful in their day Luhrmann still is today. Mise en scene is everything in a camera shot but when we analyse it we have to break it down into its six sections. These are, costume; make-up; figure positioning; setting; lighting and props, also it is necessary to analyse cinematography and sound and music as well. By analysing mise en scene in this way we now have a clearer idea of the effect the director wanted to achieve. For example if the director wants to create a sense of fear the actor would have white make-up on their hands and face so the viewer can see they are cold and scared. Costume and Make-up are both important in portraying the day and age of the time the film is supposed to be set in. Both Zefferelli and Luhrmann directed their versions of Romeo and Juliet at people aged around fifteen to thirty at the time of release. There is an immense difference though because when Zefferelli released his version it was about twenty or thirty years before Luhrmann released his. The costume that Luhrmann uses is a contrast to what Zefferelli uses, although they have some similarities, one family wears dark clothes the other bright à ¢Ã¢â€š ¬Ã¢â‚¬Å" in Luhrmanns version the Montagues wear bright and the Capulets wear dark, Zefferelli decided to have it the other way around. In Luhrmanns version the Montague boys wear very loud modern shirts with loose trousers and coloured hair, this signifies that the Montagues are very relaxed and cool among the city. The Capulet boys are the opposite of this and wear dark coloured waistcoats and leather jackets with a shirt underneath bearing a picture of Jesus and overall they have a very Hispanic look, this costume portrays that they are religious and that they like to look powerful among others. The Hispanic look gives the effect that they are a bit evil. Tybalt wears shoes with a metal heel, which signifies that he likes to think of himself as hard and the leader of the Capulet boys. A Montague has dark make-up around his eyes, which shows that he is always in fights. Old Montague and Lady Montague, along with Old Capulet and Lady Capulet, all wear very expensive and posh clothing, signyfiying that the lead their family and it shows their power. The Police Chief and his officers wear the traditional Police uniform bearing their rank, which signifies their power and authority over others. The Nuns at the petrol station, the woman at the petrol station and the newsreader all wear neutral colours, brown and red, to show that they are innocent and not part of the brawls amongst the Montague and Capulet families. In Zefferellis version, the colours of the costume are reversed, meaning the Capulets are wearing bright clothes, looking like medieval jesters and the Montagues are dressed in dark blues and blacks which suggest that they are peaceful and the Capulets want the attention as they also started the fight. Tybalt wears the same colours as the Capulets, but underneath his bright waistcoat he wears more posh clothes than the other Capulets. The Capulet and Montague parents both wear posh clothes with a velvet cape over the top. They are both dark coloured outfits. The Prince and his men all dress very smartly and wear the colour dark red, to symbolise that they are neutral along with the townspeople in the market who wear light blues and browns. Setting and props are used in Romeo and Juliet to create effect: Luhrmann and Zefferelli both use them to show what they want the viewer to perceive them as. In Lurhmans adaptation there is a complete black room with a television in the middle, this s to direct your attention to the newsreader on the Television so you are not distracted. The busy city that is shown, just like the busy marketplace in Zefferellis version, depicts the danger and innocence of the townspeople and that they are involved in a brutal battle when they dont want or need to be. When we see the Montague boys driving down the road, it is as if they are driving to where the action will take place, the Petrol station à ¢Ã¢â€š ¬Ã¢â‚¬Å" the main setting for the action, as this is a neutral place. Like the market place used by Zefferelli, a place where innocent people get involved in the fighting. The view of the Capulet and Montague skyscrapers are separated, this signifies to the viewer that the city is divided into two, half Montague and half Capulet. This also occurs in Zefferellis version because the Capulets come through on street and the Montagues another: therefore they meet in the marketplace, the heart of the action. The weapon rooms in the Montague and Capulet castles are filled with the families weapons. This shows that they are ready to fight and want to fight. Props used in the opening sequence are the guns that are used in the fight, sword in Zefferellis version: this clearly shows that each family is willing to kill the other family, to make their family the best. The match and the cigar that Tybalt has, shows that he is more sophisticated, as he doesnt smoke just a common cigarette. The sign at the petrol station that says CAPULATE VERSUS MONTAGUE à ¢Ã¢â€š ¬Ã¢â‚¬Å" 2ND CIVIL BRAWL is seen whilst on fire to signify that that news is old and there has been now a 3rd civil brawl. Opening scenes of films EssayThe princes horsemen position themselves quite spread out to create a big as gap as possible between the Montagues and Capulets as they seize fighting. The lighting aspect of mise en scene enhances the image that we create in our minds whilst watching a film. The significance of the room being dark and the only light coming from the television is to draw your attention to the newsreader. The view of each families parents getting out of their limousine is in the dark at night time which suggests that they are evil and want to destroy the other family, and also as Old Capulet and Old Montague are in shop with a dark background after the fight suggests they have sinned. There is a lot of light in the shot where the Montagues are shown driving, which signifies that they are the good guys between the two families and also that they are more relaxed. As the Capulets pull onto the forecourt of the petrol station in a moving shot, which follows the Capulets car moving towards the camera, there is a dark shadow around the bottom of the car, this indicates the darkness and evil of the Capulet boys. The Capulet boys stay around the petrol station shop area where it is considerably darker than where the Montague are parked, nearer the road in the light, this also indicates that the Capulets are darker and more evil and the Montagues are the more calm and cool, of the two. The fire of the burning petrol station leaves a black cloud over the city, the purpose of this is that it shows evil and darkness. In Zefferelli adaptation the lighting does not differ often as it is daytime in the marketplace and everything is filmed around that area. As the fighting is in progress, the dust from the market floor is stirred and creates a dark effect, which symbolises danger to the innocent townspeople. The last aspect that you have to look at to analyse a film fully is cinematography, this is what the camera does à ¢Ã¢â€š ¬Ã¢â‚¬Å" its movement etc. The camera slowly zooms into the television, this is important because it slowly gets you involved in the film. The quick flashes of the city and what happened after the fighting grab your attention immediately. Frozen camera shots of each character introduces you to them, to ensure you know your character from the start and do not miss any important parts whilst trying to work out who is who. The quick E. C. Us of Tybalt and BV eyes signify the fear and tension between the two of them. The C. Us of guns shows that the Capulets and Montagues are armed and dangerous and the M. Ss and L. Ss of them using their guns shows they are not afraid to use them. The L. S to M. S zoom, to between the Montague and Capulet buildings shows how separated and apart the families are. The slow motion C. U through Tybalts sniper scope reassures us that he wants to kill. Zefferelli uses basic camera shots, like using a dolly to follow the Capulets through the market place. Also Zefferelli uses the tilt: the shot shows the Capulets feet as they walk further on, the camera moves up the Capulets body as they walk further. Another shot uses the M. S whilst the fights are going on, these shots are more than likely the most up to date shots of the time. In conclusion to thisanalytical essay on the comparison of Baz Luhrmanns and Franco Zefferellis adaptations of William Shakespeares Romeo and Juliet I can conclude that every film, television programme and play involves every aspect of mise en scene and has been thought about a great deal by the irector, as he tries to impress, amaze and create a powerful effect to the audiences that watch. When the six aspects of mise en scene are explored fully the viewer gets a clearer picture of what the effect the director was trying to create. In my opinion, as a teenager, I prefer Baz Luhrmanns adaptation is better and more interesting than Franco Zefferellis. This is because Luhrmanns version is mordern to me and in this day and age there are guns so Luhrmann substitutes swords with guns. Also it is more powerful and Luhrmann has adapted the script slightly so that it is more mordern to what Shakespeare would have used. I also like Luhrmanns version better because of the technology used there is more different types of camera shots and more mordern props can be used. The main part of Luhrmanns version that draws me to it is the powerful music that he uses at the start while some shots of the film are flashing through. Zefferellis version would have appealed to a teenager thirty years ago but now it doesnt because there was not as much technology in those days also the music at the start is very old fashioned and would put most people of today off at the very start.